Embedded insurance is not an obvious sales channel for insurance brokers, as it is more usually used by insurers keen to access business at lower cost without broker involvement. However, for tech savvy brokers prepared to think outside the box it brings great opportunities for low-cost growth.
It is not a new business model, as insurers have long relied on third parties for distribution. What it requires is a shift in mindset to see e-businesses, whether they are banks, retailers or e-commerce
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