Introduction: Five of the best marketing campaigns for fintech
Technosunil – Five of the best marketing campaigns for fintech. Fintech Advertising Plans If the fintech industry is completely digital. The million-dollar question is how to sell something that can’t be seen or touched and get people to trust it.
If the fintech business is completely digital, the million-dollar question is how to market something that can’t be seen or touched and gain people’s trust in helping them with their money?
Take a moment to think about your pay. You’ve probably carefully split it up between food, rent, utilities, and other things. Now picture giving your cash to a person you’ll never meet in person who is on the other side of a screen. That sounds like a firm “no,” does it not? Imagine giving that money to a real bank teller you’ve known for years when you go to your neighborhood bank. When compared to using a digital financial tool, it’s almost nice.
When people are trying to decide if they want to use fintech services, trust is a big problem because money can be a very touchy subject. This means that advertising efforts have to win people over. How? You can build trust in your brand and become the first thing people think of when they need a financial product by getting to know your target audience in a fun and educational way. Are you ready for your company to stand out? Let’s begin!
The best marketing campaigns for fintech
There is a fintech content marketing plan for everyone, whether you run a payment processing service. Work with cryptocurrency, or help traditional banks go digital. When you’re making up a story to introduce people to the fintech industry and your product or service, comedy, inspiration, and pop culture are all good things to use.
Not sure where to begin? Here is a list of our favorite fintech marketing strategies that will give you ideas!
Cristiano Ronaldo and Binance
Some things that probably come to mind when you think of an NFT are wacky, distorted pictures of animals or boring guys named Chad or Kyle wearing Patagonia vests. That doesn’t sound very exciting, does it? Binance would like to not be that way. Through influencer marketing and working with football star Christiano Ronaldo. They found a way to make NFTs not only useful but also interesting.
The ad starts with the words “We all have a great story to tell.” This sets the tone for something hopeful. A picture of a fancy museum made of polished marble greets Ronaldo as he walks into a room full of amazing statues. With one kick, he turns the room into a cyber wonderland. With Ronaldo as a well-known sign of power, Binance was able to change people’s minds about NFTs in a 60-second ad.
Wealthsimple/Medusa
We’ll be the first to say it, no matter how old we are: doing your taxes can be sheer hell. Wealthsimple made a brilliant effort by marketing the unknown with the familiar and adding a bit of humor. They did this by figuring out what customers were having trouble with. Everyone knows the story of Medusa, and her snake-like hair makes her easy to spot.
Wealthsimple shows how easy tax season can be by having Medusa, the main character, list her relatives in a casual way. If a character from a story can do it, you should be able to too!
Cash App with Kendrick Lamar and Ray Dalio
Putting money into investments can be really hard, but Kendrick Lamar wants to help you understand. This great ad makes it clear that investing isn’t hard and that Cash App makes it easy for everyone to invest, from people who are starting barbershops to people who are billionaires on Wall Street.
The idea is also really appealing because of how simple the campaign is. The white deck and simple zoom-out set the scene well, and the lack of music lets people really focus on what’s being said. There’s a lot we can learn from minimalism, and Cash App’s fintech app services will help us get the main idea, even if we’re not as good at trading as Ray Dalio.
Acorns/Invest Like A Squirrel
Fitted dolls from the woods? There is a chance that Wes Anderson would really enjoy this Acorns effort. Acorns hides the main office for investing and shines a light on a squirrel who explains how investing is a lot like… well, acorns.
You can put it away for a while, and after that, a tree will grow between them. The same goes for investing. This is a great way to break down a somewhat difficult subject for people who want to start investing but don’t know where to begin. This ad’s Fantastic Mr. Fox style is not only very different and interesting, but it also fits perfectly with the brand’s name and voice, giving viewers something to remember.
Klarna/4 Tiny Cowboys
Lots of great things about this Klarna ad. It has a western theme, is funny, and most importantly, has a lot of Maya Rudolph. There are 4 of her, which is the perfect number to show what Klarna has to give. For online purchases, each little cowboy Maya makes a payment so that the whole purchase can be paid for over time. This is how Klarna’s “buy now, pay later” service works.
We’re really into the way the campaign is set up, though. There are a lot of payment installation services out there, but this campaign, along with others made by Klarna, stands out because Klarna is known for making funny, strange ads.
Getting the Client to Come to You
Now it’s your turn to get people interested in your fintech business. Do not worry, it is not as hard as you may think! When you’re coming up with digital marketing plans for your financial solutions, keep these two key success factors in mind.
Value as entertainment
There is too much video, static, and other content on the internet these days, so it’s hard to get people to notice you and even harder to stay on their screens without being moved past.
Each of the examples above had something entertaining about them, like puppetry, star appearances, comedy, or great cinematography. These are all great ways to get people’s attention. If you’re not sure what to say, tell a story first and then try to sell it. Once you know that, the educational material (led by your expert knowledge of the field) will just fall into place!
Clear Service or Product Offering
Fintech marketing strategies can be hard to make because using words like “financial technologies,” “financial institution”. Or anything else related to the fintech sector can be very scary for someone who wants to start taking care of their money when they don’t speak your language.
The examples we gave really helped people understand what each brand does, and they can also be used as a guide for people who want to start their own digital marketing efforts. Make it very clear what you can do for people (or just hire Kendrick Lamar to do it).
Feelings of Connection
Connecting with your buyers is an important part of marketing. Emotional connection breaks down the wall between a brand and a customer, creating the highly sought-after community impact.
As people’s lives become more connected to a company’s goods and/or services. That person will be more loyal and interested in that company. This will help the company grow through user-generated content and word of mouth from customers. The most useful material stays close to your audience and strikes a chord with them.
Recognizability
If you can’t be sure who sent the marketing message, it doesn’t mean much. Fintech companies are vying to be more visible online on social networks. But a smart marketing team knows that the best campaigns are the ones that people can name by brand name, without the ad having to say it.
When you make your marketing plan, you should think about things like colors, style, brand mascots or characters, and so on.
Getting Going
Now that you have a lot of ideas for fintech marketing strategies, you can start getting the word out about your fintech app, cutting-edge technologies. Or other creative ways to help people with their everyday money problems. Need some extra help? We can help you with any fintech tool you have!
Contact us to begin your journey in digital marketing for your business with our top-notch team.
Closing: Five of the best marketing campaigns for fintech
In conclusion, these Five of the best marketing campaigns for fintech show how creativity, the right strategy, and a deep understanding of the audience can create extraordinary impact. Each campaign not only managed to attract attention, but also built a stronger relationship with consumers. For fintech industry players, learning from these successes can be the key to designing more innovative and impactful campaigns in the future.
